Legal Status of AI-Generated Logos/Brands in Indonesian Intellectual Property Law

Authors

  • Timothius Richard Yudha Saputra Universitas Dirgantara Marsekal Suryadarma, Jakarta, Indonesia
  • Diding Rahmat Universitas Dirgantara Marsekal Suryadarma, Jakarta, Indonesia
  • Lenny Nadriana Universitas Dirgantara Marsekal Suryadarma, Jakarta, Indonesia
  • Rizky Pratama Universitas Dirgantara Marsekal Suryadarma, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/ijam.v5i1.1979

Keywords:

Artificial Intelligence, Copyright, Trademark, Intellectual Property, AI-generated works

Abstract

Artificial Intelligence (AI) has significantly transformed creative industries by enabling machines to generate aristic works such as images, designs, and logos used in commercial activities. The increasing use of AI-generated content raise important legal questions concerning authorship, ownership, and legal protection under intellectual property law. This study aims to analyze the legal status of AI-generated logos within the Indonesian intellectual property framework and to identify the most appropiate legal mechanism for protecting such works. This research applies a normative legal research method using statutory, conceptual, and comparative approach. The study examines Indonesian copyright law under Law No. 28 Of 2014 Concerning Copyright and Trademark Protection under Law No. 20 Of 2016 Concerning Trademarks and Geographical Indications. The results indicate that Indonesia copyright law remain human-centered, meaning that works generated autonomously by artificial intelligence do not fully meet the legal requierements for copyright law. However, AI-generated logos may still obtain legal protection through trademark registration under the first-to-file principle. This study concludes that trademark law currently provides the most effective legal mechanism for protecting AI-generated logos in Indonesia. The research also highlights the need for future legal reform to address the growing role of artificial intelligence in creative industries.

References

Abbott, R. (2016). I Think, therefore I invent: creative computers and the future of patent

law. Boston College Law Reviewi, 57(4), 1079-1126.

Abbott, R. (2020). The Reasonable Robot: Artificial Intelligence and the Law. Cambridge

University Press.

Bently, L., Sherman, B., Gangjee, D., & Johnson, P. (2018). Intellectual Property Law.

Oxford University Press.

Cornish, W., Llewelyn, D., & Aplin, T. (2019). Intellectual Property; Patents, copyright,

trademarks and allied rights. Sweet & Maxwell.

Gautama, S. (2015). Hukum Merek indonesia. Bandung:Alumni.

Ginsburg, J. (2019). People Not Machines: Authorship and What It Means in the Age of

Artificial Intelligence. Columbia Journal of Law & the Arts, 42(3), 343-356.

Hadjon, P. M. (1987). Perlindungan Hukum bagi Rakyat Indonesia. Surabaya: Bina Ilmu.

Hilty, R., Hoffmann, J., & Scheuerer, S. (2019). Intellectual Property Justifications for

Artificial Intelligence. Max Planck Institute for Innovation & Competition Research

Paper.

Minarti, T. (2025). Intellectual Property Law and Innovation Protection. Perahu Law

Journal, 13(1), 22-35.

Rahardho, S. (2009). Penegakan Hukum: Suatu Tinjauan Sosiologis. Yogyakarta: Genta

Publishing.

Riswandi, B. A. (2016). Hukum Kekayaan Intelektual. Jakarta: Raja Grafindo Persada.

Russel, S., & Norvig, P. (2016). Artificial Intelligence: A Modern Approach. Pearson.

Samuelson, P. (2020). Artificial Intelligence and Copyright. Communications of the ACM,

63(7), 20-22.

Simatupang, T. H. (2021). Perlindungan Hak Kekayaan Intelektual dalam Era Digital. Jurnal

HAM, 12(1), 115-130.

Sterling, J. A. L. (2018). World Copyright Law. Sweet & Maxwell.

Surya, K. (2022). Artificial Intelligence and Intellectual Property Challenges. Journal of

Intellectual Property Law & Practice, 17(4), 243-251.

Usman, R. (2021). Dasar-Dasar Hukum Kekayaan Intelekrual. Jakarta: Kencana.

WIPO. (2021). Intellectual Property and Artificial Intelligence. World Intellectual Property

Organization.

Yanisky-Ravid, S., & Liu, X. (2018). When Artificial Intelligence Systems Produce

Inventions. Cardozo Law Review, 39(5), 2215-2242.

Zhang, X. (2020). Artificial Intelligence and Copyright Ownership. Journal of World

Intellectual Property, 23(3-4), 287-305.

Downloads

Published

2026-04-22

How to Cite

Saputra, T. R. Y., Rahmat, D., Nadriana, L., & Pratama, R. (2026). Legal Status of AI-Generated Logos/Brands in Indonesian Intellectual Property Law. International Journal of Advanced Multidisciplinary, 5(1), 28–34. https://doi.org/10.38035/ijam.v5i1.1979

Issue

Vol. 5 No. 1 (2026): International Journal of Advanced Multidisciplinary (April - June 2026)

Section

Articles

License

Copyright (c) 2026 Timothius Richard Yudha Saputra, Diding Rahmat, Lenny Nadriana, Rizky Pratama

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. The copyright on each article belongs to the author(s).
  2. The author acknowledges that the International Journal of Advanced Multidisciplinary (IJAM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
  3. Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the International Journal of Advanced Multidisciplinary (IJAM).