Analysis of Pricing Strategies in The Internet Service Provider Business To Increase Company Sales (Case Study: PT. Indonesia Comnets Plus (ICON+)
DOI:
https://doi.org/10.38035/ijam.v3i1.553Keywords:
Brand Image, Service Quality, Price, Decision PurchaserAbstract
The internet has become component important in life every day in today's digital era. Online communication, shopping, reading news, watching movies and more Lots activity daily other, with rapidly development technology influences a number of aspect life we are increasing depend on the internet. Therefore? it, has available internet access reliable and fast very important for support need both at home, office, and more place others. So , the existence of an Internet Service Provider (ISP) is very important important. Life has experience a number of quite a change big as consequence from the existence of competing Internet Service Providers in build infrastructure so that it can sell service his to consumer. Internet access at any time This is "primary" needs for a number of group public certain so his presence No Can separated. One of Internet Service Provider company that serves consumer namely PT. Indonesia Comnets Plus. Research objectives This For discuss influencing factors? decision purchase to Internet Service Provider services with consumer product Iconnet from PT. Indonesia Comnets Plus. Where is the independent variable that influences it is Brand Image, service quality, and price are the ones factor consideration decision purchase to service Internet Service Provider.
References
Devi, B.C., Hoyyi, A., & Mukid, M.A. (2015). Analysis of influencing factors decision purchase and satisfaction consumers on speedy internet services in the city Semarang using partial least squares (pls). Gaussian Journal, 4(3), 485-495.
Finally, Dimas Yoga. " Analysis of Factors That Influence Purchase Interest to Internet Service Provider Services." (2017).
Harahap, RA, & Lutfi, H. (2020). Influence Promotion Sale Regarding Purchasing Decisions Product Indihome (Telkom Cijawura Case Study 2020). EProceedings of Applied Science, 6(2).
Intan, L. permata sari, Muhamad, A. A., & Didin, H. perkasa. (2023). Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Dan Persepsi Keamanan Terhadap Keputusan Penggunaan Gotransit (Studi Kasus Stasiun Tanah Abang) L. Jurnal Neraca Manajemen, Akuntansi Ekonomi, 1(3), 8.
Panggabean, H. L., Widiyanto, P., Yulihapsari, I. U., Perwitasari, E. P., Maianto, T., & Suryawan, R. F. (2023). Concepts Marketing Mix: Increase in Sales of Airlines Ticket on Route International. International Journal of Asian Business and Management, 2(5), 721–730.
Putra, BA, & Rachmawati, I. (2016). Influence Smartfren Internet Service Provider Brand Equity to Post - Purchase Behavior (User study Product Smartfren in Bandung City). eProceedings of Management, 3(2).
Siregar, N. (2018). Analysis influencing factors interest buy consumer in use indihome as provider internet services in the city terrain (study case Telkom Plaza Plaza Office Iskandar young no. 35 fields new). Jumant, 7(1), 65-76.
Suryawan, R. F., Susanto, P. C., & Agusinta, L. (2024). Model Service Quality?: Case Study Indonesian Domain. Dinasti International Journal Of Digital Business Management, 5(2), 293–302.
Susanto, P. C., Arini, D. U., Yuntina, L., & Panatap, J. (2024). Konsep Penelitian Kuantitatif?: Populasi , Sampel , dan Analisis Data ( Sebuah Tinjauan Pustaka ). Jurnal Ilmu Manajemen, 3(1), 1–12. https://doi.org/https://doi.org/10.38035/jim.v3i1
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Susilawati Dermala Sari, Muhamad Al Faruq Abdullah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the International Journal of Advanced Multidisciplinary (IJAM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the International Journal of Advanced Multidisciplinary (IJAM).
