Marketing Communication: Concepts, Creative Strategy, Implementation

Authors

  • Agus Suhendra Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • M. Yusuf Sanny Politeknik Piksi Ganesha, Bandung, Indonesia
  • Kamsariaty Akademi Maritim Nusantara, Banjarmasin, Indonesia
  • Gratia Atanka Barus Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Christophorus Indra Wahyu Putra Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/ijam.v3i1.518

Keywords:

Marketing Communication, Concepts, Creative Strategy, Implementation

Abstract

 

Abstract: Marketing communication articles: concepts, creative strategies and implementation within the scope of marketing management science. This article aims to create hypotheses regarding the relationship between factors, which can then be used for further research in the field of marketing management. The research method used in this research is descriptive qualitative. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The results of this literature research include: 1) Concepts play a role in marketing communications; 2) Creative strategies play a role in marketing communications; and 3) Implementation plays a role in marketing communications.

 

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Published

2024-04-23

How to Cite

Agus Suhendra, M. Yusuf Sanny, Kamsariaty, Gratia Atanka Barus, & Christophorus Indra Wahyu Putra. (2024). Marketing Communication: Concepts, Creative Strategy, Implementation. International Journal of Advanced Multidisciplinary, 3(1), 16–27. https://doi.org/10.38035/ijam.v3i1.518

Issue

Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)

Section

Articles

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