Literature Review Purchasing Decisions: Price Analysis, Online Consumer Reviews and Consumer Trust
DOI:
https://doi.org/10.38035/ijam.v2i3.372Keywords:
Purchase Decisions, Prices, Online Consumer Reviews , Consumer ConfidenceAbstract
The Influence of Price, Online Consumer Reviews and Consumer Trust on Purchasing Decisions is a scientific article reviewing literature within the scope of Marketing Management science. This article aims to build a hypothesis regarding the relationship between the influence of variables which will be used as a reference in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online tools. The research method is literature review sourced from open access e-books and e-journals. The analysis of this article is qualitative descriptive . The results of this article are: 1) Price influences purchasing decisions; 2) Online Consumer Reviews influence Purchasing Decisions; and 3) Consumer trust influences purchasing decisions.
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Barnes, J. G. (2013). Secerets of Customer Relationship Management. Jakarta: Penerbit Andi
Br Marbun, M., Ali, H., & Dwikoco, F. (2022). PENGARUH PROMOSI, KUALITAS PELAYANAN DAN KEPUTUSAN PEMBELIAN TERHADAP PEMBELIAN ULANG (LITERATURE REVIEW MANAJEMEN PEMASARAN). 3(2). https://doi.org/10.38035/jmpis.v3i2
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Fauzi, D. H., & Ali, H. (2021). DETERMINATION OF PURCHASE AND REPURCHASE DECISIONS: PRODUCT QUALITY AND PRICE ANALYSIS (CASE STUDY ON SAMSUNG SMARTPHONE CONSUMERS IN THE CITY OF JAKARTA). Dinasti International Journal of Digital Business Management, 2(5), 794–810. https://doi.org/10.31933/dijdbm.v2i5.965
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Havidz, H. B. H., & Mahaputra, M. R. (2020). The Factor Which Influence It Infrastructure: Software, It Flexibility And Organizational Performance (Study Of Management Informations Systems Literature). Dinasti International Journal Of Digital Business Management, 1(6), 1023–1031. https://doi.org/10.31933/DIJDBM
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Hernikasari, I., Ali, H., & Hadita, H. (2022). Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga Dan Kualitas Produk. Jurnal Ilmu Manajemen Terapan, 3(3), 329–346. https://doi.org/10.31933/jimt.v3i3.837
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Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT
Ilhamalimy, R. R., & Ali, H. (2021). Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management, 2(2), 204–221. https://doi.org/10.31933/dijdbm.v2i2.651
Kambali, Imam, And Ani Syarifah. 2020. "Pengaruh Harga Terhadap Keputusan Pembelian ." Jurnal Bisnis Dan Pemasaran 1-8
Kotler & Amstrong. (2012). Dasar-dasar pemasaran (Jilid 1). Prenhalindo
Kotler, Philip. & Keller Kevin Lane. 2009. (terj. Bob Sabran, MM). Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga
Kotler, P., & Kevin, K. L. (2016). Marketing Management 16 edition. New Jersey: Pearson
Lailiya, N. (2020). IQTISHADequity Prodi S1 Manajemen, Fakultas Ekonomi dan Bisnis PENGARUH BRAND AMBASSADOR DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA (Vol. 2, Issue 2). ONLINE
Latief1, F., & Ayustira2, N. (2020). KOSMETIK DI SOCIOLLA (Vol. 6, Issue 1). https://journal.stieamkop.ac.id/index.php/miraipg.139
Liu, Y., Wan, Y., Shen, X., Ye, Z., & Wen, J. (2021). Product customer satisfaction measurement based on multiple online consumer review features. Information (Switzerland), 12(6), 1–16. https://doi.org/10.3390/info12060234
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen
Mahaputra, M. R., & Saputra, F. (2021). RELATIONSHIP WORD OF MOUTH , ADVERTISING AND PRODUCT QUALITY TO BRAND AWARENESS. Dinasti International Journal of Digital Business Management, 2(6), 1099–1108
Maharani, A., & Saputra, F. (2021). Relationship of Investment Motivation , Investment Knowledge and Minimum Capital to Investment Interest. Journal of Law Politic and Humanities, 2(1), 23–32
Malau, Harman. 2017. Manajemen Pemasaran Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global. Bandung: Penerbit Alfabeta
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research
Melati, R. S., & Dwijayanti, R. (2020). Pengaruh harga dan Online Customer Review Terhadap Keputusan Pembelian Case Handphone Pada Marketplace Shopee (Studi Pada Mahasiswa Surabaya). Jurnal Pendidikan Tata Niaga (JPTN), 8(2), 882–888
Mowen, J. C., & Micheal, M. (2012). Perilaku Konsumen. Jakarta: Erlangga
Muslimah, N., & Mursid, M. C. (2019). The Effect of Online Consumer Review on the Intention of Buying Products on Social Commerce. Aptisi Transactions on Management (ATM), 3(1), 22–28. https://doi.org/10.33050/atm.v3i1.678
Nadya Rizki Mirella, N., Nurlela, R., Erviana, H., & Herman Farrel, M. (2022). FAKTOR YANG MEMPENGARUHI: KEPUASAN PELANGGAN DAN MINAT PEMBELIAN: KUALITAS PRODUK, DAN PERSEPSI HARGA (LITERATUR REVIEW MANAJEMEN PEMASARAN). JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 3(1), 350-363. https://doi.org/10.38035/jmpis.v3i1.880
Norhermaya, Y., & Soesanto, H. (2016). Analisis Pengaruh Kepuasan Pelanggan Terhadap Kepercayaan dan Loyalitas Pelanggan untuk Meningkatkan Minat Beli Ulang . Diponegoro Journal Of Management, 5(3), 1-3. https://ejournal3.undip.ac.id/index.ph p/djom/article/view/14952
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Permatasari, E., Luthfiana, H., Pratama, N. A., & Ali, H. (2022). FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN ULANG: PROMOSI, HARGA DAN PRODUK (LITERATURE REVIEW PERILAKU KONSUMEN). 3(5). https://doi.org/10.31933/jimt.v3i5
Purwanto, N. (2021). Pengaruh E-trust dan Online Consumer Review Terhadap Keputusan Pembelian (Studi pada Konsumen Tokopedia di Jombang). Journal Administrasi Bisnis, 4(2), 635–639. https://doi.org/10.37600/ekbi.v4i2.357
Rahmawati, S. A., & Widiyanto, I. (2013). Antecedent Keputusan Pembelian Online . Diponegoro Journal of Management, 2(3), 1-11. https://ejournal3.undip.ac.id/index.ph p/djom/article/view/3235
Rahmawati, Anna Irma. 2021. "Pengaruh Online Customer Review,Online Customer Rating Dan Kepercayaan Terhadap Keputusan Pembelian Online ." Jurnal Ilmiah Manajemen,Bisnis Dan Ekonomi Kreatif 18-23
Riyanto, S., Yanti, R. R., & Ali, H. (2017). The Effect of Training and Organizational Commitment on Performance of State University of Jakarta Student Cooperative (KOPMA UNJ) Management. Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Safitri, D. (2020). Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Burger King. Jurnal Ekonomi & Manajemen UIN Surabaya, 53(9), 1689– 1699
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Published
2023-12-07
How to Cite
Azis, E., & Hapzi Ali. (2023). Literature Review Purchasing Decisions: Price Analysis, Online Consumer Reviews and Consumer Trust. International Journal of Advanced Multidisciplinary, 2(3), 772–781. https://doi.org/10.38035/ijam.v2i3.372
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