The Influence of Digital Platforms, Content Quality and Target Market on Political Campaigns
DOI:
https://doi.org/10.38035/ijam.v2i2.312Keywords:
Politic Campaign, Digital Platform, Content Quality, Target MarketAbstract
The effect of Digital Platform, Content Quality and Target Market on Political Campaigns is a scientific article in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e- books and open access e-journals. The results of this article: 1) Digital Platform has an effect on Kampanye Politik; 2) Content Quality has an effect on Political Campaigns; and 3) Target Market has an effect on Political Campaigns
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