Determine Key Purchase Decision Factor Farmer in Rice Selective Herbicide
DOI:
https://doi.org/10.38035/ijam.v2i2.301Keywords:
Farmer, Rice, Selective Herbicide, Purchase Decision Factor, Composite Performance IndexAbstract
Rice yield potential in average still below achievement. Weed control process in rice cultivation one of key driver to increase yield and selective herbicide application adoption become main factor. There is indication rice farmer have low adoption to application rice selective herbicide. The purpose of this study to get clarifiy from farmer perspective regarding purchase decision factors for rice selective herbicide of farmers perspective. The method of this research use qualitative methods by study case approach with in-depth interview (IDI), focus group discussion (FGD) and composite performance index (CPI) among five rice key farmers as informants. The result of this study are price is main purchase decision factor of rice selective herbicide product compare quality, time and flexibility application. Promotion activity that conducted by private sector play important role in determining key buying decision factors in rice selective herbicide.
References
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Carnegie, M., P. S. Cornish, K. K. Htwe, and N.
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Connor, Melanie, Annalyn H. de Guia, Arlyna Budi Pustika, Sudarmaji, Mahargono Kobarsih, and Jon Hellin. 2021. “Rice Farming in Central Java, Indonesia— Adoption of Sustainable Farming Practices, Impacts and Implications.” Agronomy 11 (5). https://doi.org/10.3390/agronomy110508 81.
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Kotler, Philip, Hermawan Kertajaya, and Iwan Setiawan. 2020. “Marketing 4.0 Traditional to Digital.” Jakarta.
Leta, Gerba, Till Stellmacher, Girma Kelboro, Kristof Van Assche, and Anna Katharina Hornidge. 2018. “Social Learning in Smallholder Agriculture: The Struggle against Systemic Inequalities.” Journal of Workplace Learning 30 (6): 469–87. https://doi.org/10.1108/JWL-12-2017- 0115.
Mahindarathne, M. G.P.P., and Qingfei Min. 2018. “Developing a Model to Explore the Information Seeking Behaviour of Farmers.” Journal of Documentation 74 (4): 781–803. https://doi.org/10.1108/JD-04-2017-0065.
Marwanti. 2022. “Mengapa Disparitas Produksi Padi Nasional Sangat Tinggi?” Direktorat Jenderal Tanaman Pangan, August 5, 2022. https://tanamanpangan.pertanian.go.id/de til-konten/iptek/52.
Ninh, Le Khuong. 2021. “Economic Role of Education in Agriculture: Evidence from Rural Vietnam.” Journal of Economics and Development 23 (1): 47–58. https://doi.org/10.1108/jed-05-2020- 0052.
Pandian, G Satish, N Jawahar, and SP Nachiappan. 2013. “Composite Performance Index for Sustainability.” IOSR Journal of Environmental Science, Toxicology and Food Technology 3 (1): 91–102. https://doi.org/10.9790/240203191102.
Patil, Udayraj, and Hemlata Gaikwad. 2022. “Farmers Buying Behavior Toward the Fertilizers.” ASEAN Journal of Agriculture and Food Engineering 1 (1): 29–36. https://ejournal.bumipublikasinusantara.i d/index.php/ajafe.
Pravin, Parmar, CD Lakhlani, and SM Trivedi. 2020. “Consumer Behavior and Satisfaction Level towards Herbicide in Gujarat State.” ~ 2058 ~ Journal of Pharmacognosy and Phytochemistry 9 (3): 2058–61. www.phytojournal.com.
Qu, Meng, Kai Zhao, Renhui Zhang, Yuan Gao, and Jing Wang. 2022. “Divergence between Willingness and Behavior of Farmers to Purchase Socialized Agricultural Services: From a Heterogeneity Perspective of Land Scale.” Land 11 (8). https://doi.org/10.3390/land11081121.
Rabé, Mahamane Moctar, Ibrahim B. Baoua, and Dieudonne Baributsa. 2021. “Adoption and Profitability of the Purdue Improved Crop Storage Technology for Grain Storage in the South-Central Regions of Niger.” Agronomy 11 (12). https://doi.org/10.3390/agronomy111224 70.
Rodenburg, Jonne, Jean Martial Johnson, Ibnou Dieng, Kalimuthu Senthilkumar, Elke Vandamme, Cyriaque Akakpo, Moundibaye Dastre Allarangaye, et al. 2019. “Status Quo of Chemical Weed Control in Rice in Sub-Saharan Africa.” Food Security 11 (1): 69–92. https://doi.org/10.1007/s12571-018- 0878-0.
Ruhinduka, Remidius Denis, Yonas Alem, Håkan Eggert, and Travis Lybbert. 2020. “Smallholder Rice Farmers’ Post-Harvest Decisions: Preferences and Structural Factors.” European Review of Agricultural Economics 47 (4): 1587–1620. https://doi.org/10.1093/erae/jbz052.
Ruiz-Garcia, Luis, and Patricia Sanchez- Guerrero. 2022. “A Decision Support Tool for Buying Farm Tractors, Based on Predictive Analytics.” Agriculture (Switzerland) 12 (3). https://doi.org/10.3390/agriculture12030 331.
Seenuankaew, Unchasa, Jurairat Rattichot, Watcharee Phetwong, and Bhornchanit Leenaraj. 2018. “Thai Farmers’ Information Needs and Seeking That Lead to Mobile Phone Application Development for Production and Marketing Promotion.” Information and Learning Science 119 (5–6): 246–59. https://doi.org/10.1108/ILS-06-2017- 0051.
Sharma, Vinayak Raman, and Deepika Jhamb. 2021. “Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds.” Custose Agronegócio on Line 17 (1): 22–35. www.custoseagronegocioonline.com.br.
Sivakumar, V, and Dr S Kaliyamoorthy. 2014. “Factors Influencing the Purchase of Agricultural Tractors: An Empirical Study.” Vol. 16. www.iosrjournals.org.
Soeleman, Sugiharto, Endang Gumbira-Sa’id, Heny Kuswanti Suwarsinah Daryanto, and Arif Imam Suroso. 2014. “Annual Equivalent Value, Benefit Cost Ratio, and
Teakwood Plantation.” Jurnal Manajemen Hutan Tropika 20 (1): 58–65. https://doi.org/10.7226/jtfm.20.1.58.
Sun, Dingqiang, Michael Rickaille, and Zhigang Xu. 2018. “Determinants and Impacts of Outsourcing Pest and Disease Management: Evidence from China’s Rice Production.” China Agricultural Economic Review 10 (3): 443–61. https://doi.org/10.1108/CAER-01-2017- 0011.
Tjiptono, Fandy. 2014. Pemasaran Jasa: Prinsip, Penerapan Dan Penelitian. Yogyakarta: Penerbit ANDI.
Turner, L, J Corfield, Ntd Thao, M Mccormack, R Smith, L Bonnie, N H Van, and N X Ba. 2021. “Farmer-to-Farmer Learning: Farmer Champion Characteristics Influence Extent of Scale out Adoption in South-Central Coastal Vietnam.” Rural Extension & Innovation Systems Journal. Vol. 17. http://www.apen.org.au/rural- extension-and-innovation-systems- journal.
Wang, Jianying, Kevin Z. Chen, Sunipa Das Gupta, and Zuhui Huang. 2015. “Is Small Still Beautiful? A Comparative Study of Rice Farm Size and Productivity in China and India.” China Agricultural Economic Review 7 (3): 484–509. https://doi.org/10.1108/CAER-01-2015- 0005.
Xu, Yuxuan, Jie Lyu, Ying Xue, and Hongbin Liu. 2022. “Does the Agricultural Productive Service Embedded Affect Farmers’ Family Economic Welfare Enhancement? An Empirical Analysis in Black Soil Region in China.” Agriculture (Switzerland) 12 (11). https://doi.org/10.3390/agriculture12111 880.
Yin, Robert K. 2018. Case Study Research and Applications. 6th Edition. Vol. 6e. London: Sage Publication, Inc.
Zhang, Lu, Yuxin Yang, and Xiaofeng Li. 2023. “Research on the Relationship between Agricultural Insurance Participation and Chemical Input in Grain Production.” Sustainability (Switzerland) 15 (4). https://doi.org/10.3390/su15043045.
Anjala, AK. 2018. “‘Behind Right and Wrong’: Ethics, Agrochemicals Retailers and Farmers.” IOSR Journal of Business and Management (IOSR-JBM) 20 (9): 34–37. https://doi.org/10.9790/487X- 2009053437.
Ashraf, Umair, Saddam Hussain, Alam Sher, Muhammad Abrar, Imran Khan, and Shakeel A. Anjum. 2018. “Planting Geometry and Herbicides for Weed Control in Rice: Implications and Challenges.” In Grasses as Food and Feed. IntechOpen. https://doi.org/10.5772/intechopen.79579.
Badan Pusat Statistik. 2019. “Luas Panen Dan Produksi Padi Di Indonesia 2019.” Luas Panen Dan Produksi Padi Di Indonesia 2019 5203031 (July 2020): 3–9.
———. 2023. “Berita Resmi Statistik.” Berita Resmi Statistik No. 21/03/Th. XXVI (1 Maret 2023): 10–18.
Badan Pusat Statistik Kabupaten Sragen. 2023. “Kabupaten Sragen Dalam Angka 2023.”
Badan Pusat Statistik Provinsi Jawa Tengah. 2023. “Provinsi Jawa Tengah Dalam Angka 2023.” Provinsi Jawa Dalam Angka 2023 33000.2307 (February 2023): 431–33.
Bao, Xueling, Fengwan Zhang, Shili Guo, Xin Deng, Jiahao Song, and Dingde Xu. 2022. “Peer Effects on Farmers’ Purchases of Policy-Based Planting Farming Agricultural Insurance: Evidence from Sichuan Province, China.” International Journal of Environmental Research and Public Health 19(12). https://doi.org/10.3390/ijerph19127411.
Carnegie, M., P. S. Cornish, K. K. Htwe, and N.
N. Htwe. 2020. “Gender, Decision- Making and Farm Practice Change: An Action Learning Intervention in Myanmar.” Journal of Rural Studies 78 (August): 503–15. https://doi.org/10.1016/j.jrurstud.2020.01 .002.
Connor, Melanie, Annalyn H. de Guia, Arlyna Budi Pustika, Sudarmaji, Mahargono Kobarsih, and Jon Hellin. 2021. “Rice Farming in Central Java, Indonesia— Adoption of Sustainable Farming Practices, Impacts and Implications.” Agronomy 11 (5). https://doi.org/10.3390/agronomy110508 81.
Creswell, John W. 2017. Research Design Pendekatan Kualitatif, Kuantitatif Dan Mixed. 3rd Edition. Yogyakarta: Pustaka Pelajar.
Diawara, Bandiougou, Mohamed Dicko, Yacouba Coulibaly, Mamadou Kabirou N’Diaye, Jean Yves Jamin, and Jean Christophe Poussin. 2018. “Perception by Farmers of the Determinants of Irrigated Rice Yield in Mali.” Agronomy for Sustainable Development 38 (6). https://doi.org/10.1007/s13593-018- 0542-2.
Dijk, Meine Pieter van, Gigi Limpens, Julius Gatune Kariuki, and Diederik de Boer. 2022. “Telephone Farmers and an Emerging Ecosystem Are Unlocking the Hidden Middle of Agricultural Value Chains in Kenya through Innovation.” Journal of Agribusiness in Developing and Emerging Economies. https://doi.org/10.1108/JADEE-03-2021- 0059.
Engku, A. K., M. Norida, D. Omar, N. Asib, S. Yusof, and A. B. Halimatunsadiah. 2021. “The Practice of Imidazolinone-Resistant Rice Production in the Irrigated Rice Fields of Kg Sungai Leman.” Asian Journal of Agriculture and Rural Development 11 (1): 120–28. https://doi.org/10.18488/journal.ajard.20 21.111.120.128.
Gerring, John. 2017. “Case Study Research Principles and Practices Second Edition.”
Hayden, Michael Thomas, Ruth Mattimoe, and Lisa Jack. 2022. “Sensemaking and Financial Management in the Decision- Making Process of Farmers.” Journal of Accounting and Organizational Change 18 (4): 529–52. https://doi.org/10.1108/JAOC-11-2020- 0186.
He, Yaping, Liangzhen Zang, Erga Luo, and Xiudong Wang. 2023. “The Impact of Part-Time Employment on the Grain- Growing Decisions of Smallholder Farmers in the Main Grain-Producing Areas of China Based on the Mediating Effect of Agricultural Production Services.” Sustainability (Switzerland) 15 (1). https://doi.org/10.3390/su15010369.
Hidayah, Rudy, Wiyono Wiyono, and Oka Karyanto. 2021. “Lessson-Learned: Participatory Action Research Project with Upland Smallholder Farmers Practicing Cropland Agroforestry System in Wonogiri Regency to Support National Food Security.” HABITAT 32 (3): 141–53. https://doi.org/10.21776/ub.habitat.2021. 032.3.16.
Kaliraj, C, S Senthilnathan, and B Vinothkumar. 2020. “A Study on the Significance of Brand Preference in Agrochemicals among Farmers in Southern Tamil Nadu.” International Journal of Chemical Studies 8 (4): 2800–2802. https://doi.org/10.22271/chemi.2020.v8.i 4ag.10068.
Kotler, Philip, Hermawan Kertajaya, and Iwan Setiawan. 2020. “Marketing 4.0 Traditional to Digital.” Jakarta.
Leta, Gerba, Till Stellmacher, Girma Kelboro, Kristof Van Assche, and Anna Katharina Hornidge. 2018. “Social Learning in Smallholder Agriculture: The Struggle against Systemic Inequalities.” Journal of Workplace Learning 30 (6): 469–87. https://doi.org/10.1108/JWL-12-2017- 0115.
Mahindarathne, M. G.P.P., and Qingfei Min. 2018. “Developing a Model to Explore the Information Seeking Behaviour of Farmers.” Journal of Documentation 74 (4): 781–803. https://doi.org/10.1108/JD-04-2017-0065.
Marwanti. 2022. “Mengapa Disparitas Produksi Padi Nasional Sangat Tinggi?” Direktorat Jenderal Tanaman Pangan, August 5, 2022. https://tanamanpangan.pertanian.go.id/de til-konten/iptek/52.
Ninh, Le Khuong. 2021. “Economic Role of Education in Agriculture: Evidence from Rural Vietnam.” Journal of Economics and Development 23 (1): 47–58. https://doi.org/10.1108/jed-05-2020- 0052.
Pandian, G Satish, N Jawahar, and SP Nachiappan. 2013. “Composite Performance Index for Sustainability.” IOSR Journal of Environmental Science, Toxicology and Food Technology 3 (1): 91–102. https://doi.org/10.9790/240203191102.
Patil, Udayraj, and Hemlata Gaikwad. 2022. “Farmers Buying Behavior Toward the Fertilizers.” ASEAN Journal of Agriculture and Food Engineering 1 (1): 29–36. https://ejournal.bumipublikasinusantara.i d/index.php/ajafe.
Pravin, Parmar, CD Lakhlani, and SM Trivedi. 2020. “Consumer Behavior and Satisfaction Level towards Herbicide in Gujarat State.” ~ 2058 ~ Journal of Pharmacognosy and Phytochemistry 9 (3): 2058–61. www.phytojournal.com.
Qu, Meng, Kai Zhao, Renhui Zhang, Yuan Gao, and Jing Wang. 2022. “Divergence between Willingness and Behavior of Farmers to Purchase Socialized Agricultural Services: From a Heterogeneity Perspective of Land Scale.” Land 11 (8). https://doi.org/10.3390/land11081121.
Rabé, Mahamane Moctar, Ibrahim B. Baoua, and Dieudonne Baributsa. 2021. “Adoption and Profitability of the Purdue Improved Crop Storage Technology for Grain Storage in the South-Central Regions of Niger.” Agronomy 11 (12). https://doi.org/10.3390/agronomy111224 70.
Rodenburg, Jonne, Jean Martial Johnson, Ibnou Dieng, Kalimuthu Senthilkumar, Elke Vandamme, Cyriaque Akakpo, Moundibaye Dastre Allarangaye, et al. 2019. “Status Quo of Chemical Weed Control in Rice in Sub-Saharan Africa.” Food Security 11 (1): 69–92. https://doi.org/10.1007/s12571-018- 0878-0.
Ruhinduka, Remidius Denis, Yonas Alem, Håkan Eggert, and Travis Lybbert. 2020. “Smallholder Rice Farmers’ Post-Harvest Decisions: Preferences and Structural Factors.” European Review of Agricultural Economics 47 (4): 1587–1620. https://doi.org/10.1093/erae/jbz052.
Ruiz-Garcia, Luis, and Patricia Sanchez- Guerrero. 2022. “A Decision Support Tool for Buying Farm Tractors, Based on Predictive Analytics.” Agriculture (Switzerland) 12 (3). https://doi.org/10.3390/agriculture12030 331.
Seenuankaew, Unchasa, Jurairat Rattichot, Watcharee Phetwong, and Bhornchanit Leenaraj. 2018. “Thai Farmers’ Information Needs and Seeking That Lead to Mobile Phone Application Development for Production and Marketing Promotion.” Information and Learning Science 119 (5–6): 246–59. https://doi.org/10.1108/ILS-06-2017- 0051.
Sharma, Vinayak Raman, and Deepika Jhamb. 2021. “Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds Impact of Promotional Activities and Campaigns on Buying Decision of Agricultural Seeds.” Custose Agronegócio on Line 17 (1): 22–35. www.custoseagronegocioonline.com.br.
Sivakumar, V, and Dr S Kaliyamoorthy. 2014. “Factors Influencing the Purchase of Agricultural Tractors: An Empirical Study.” Vol. 16. www.iosrjournals.org.
Soeleman, Sugiharto, Endang Gumbira-Sa’id, Heny Kuswanti Suwarsinah Daryanto, and Arif Imam Suroso. 2014. “Annual Equivalent Value, Benefit Cost Ratio, and
Teakwood Plantation.” Jurnal Manajemen Hutan Tropika 20 (1): 58–65. https://doi.org/10.7226/jtfm.20.1.58.
Sun, Dingqiang, Michael Rickaille, and Zhigang Xu. 2018. “Determinants and Impacts of Outsourcing Pest and Disease Management: Evidence from China’s Rice Production.” China Agricultural Economic Review 10 (3): 443–61. https://doi.org/10.1108/CAER-01-2017- 0011.
Tjiptono, Fandy. 2014. Pemasaran Jasa: Prinsip, Penerapan Dan Penelitian. Yogyakarta: Penerbit ANDI.
Turner, L, J Corfield, Ntd Thao, M Mccormack, R Smith, L Bonnie, N H Van, and N X Ba. 2021. “Farmer-to-Farmer Learning: Farmer Champion Characteristics Influence Extent of Scale out Adoption in South-Central Coastal Vietnam.” Rural Extension & Innovation Systems Journal. Vol. 17. http://www.apen.org.au/rural- extension-and-innovation-systems- journal.
Wang, Jianying, Kevin Z. Chen, Sunipa Das Gupta, and Zuhui Huang. 2015. “Is Small Still Beautiful? A Comparative Study of Rice Farm Size and Productivity in China and India.” China Agricultural Economic Review 7 (3): 484–509. https://doi.org/10.1108/CAER-01-2015- 0005.
Xu, Yuxuan, Jie Lyu, Ying Xue, and Hongbin Liu. 2022. “Does the Agricultural Productive Service Embedded Affect Farmers’ Family Economic Welfare Enhancement? An Empirical Analysis in Black Soil Region in China.” Agriculture (Switzerland) 12 (11). https://doi.org/10.3390/agriculture12111 880.
Yin, Robert K. 2018. Case Study Research and Applications. 6th Edition. Vol. 6e. London: Sage Publication, Inc.
Zhang, Lu, Yuxin Yang, and Xiaofeng Li. 2023. “Research on the Relationship between Agricultural Insurance Participation and Chemical Input in Grain Production.” Sustainability (Switzerland) 15 (4). https://doi.org/10.3390/su15043045.
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Published
2023-07-29
How to Cite
Tirtana Hariyono, A. ., Nasiron, N., Labib, M. ., & Riyanto, D. . (2023). Determine Key Purchase Decision Factor Farmer in Rice Selective Herbicide. International Journal of Advanced Multidisciplinary, 2(2), 369–378. https://doi.org/10.38035/ijam.v2i2.301
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