The Effect of Perceived Price and Quality of Delivery on Repeat Purchase Intention among Shopee Users: The Mediating Roles of Perceived Value, Customer Satisfaction, and Customer Trust
DOI:
https://doi.org/10.38035/ijam.v5i2.2290Keywords:
Perceived Price, quality of delivery, perceived value, customer satisfaction, customer trust, repeat purchase intentionAbstract
The rapid growth of e-commerce in Indonesia has intensified competition among digital marketplaces, making consumer retention a critical concern for platforms such as Shopee. Previous studies have predominantly examined the relationship between price perceptions, delivery quality, and repurchase behavior in isolation, while limited empirical evidence exists that simultaneously integrates perceived value, customer satisfaction, and customer trust as mediating mechanisms. This study aims to examine the effect of perceived price and quality of delivery on repeat purchase intention among Shopee users and to analyze the mediating roles of perceived value, customer satisfaction, and customer trust. The study employed a quantitative approach with 294 Shopee users as respondents. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS version 4 software. The results indicate that respondents generally have positive perceptions of Shopee regarding perceived price, quality of delivery, perceived value, and customer satisfaction. The measurement model confirms adequate reliability and convergent validity. The novelty lies in simultaneously integrating three mediating variables within a single framework.
References
Artana, I. M., Fattah, H., Putra, I., Sariani, N. L. P., Nadir, M., Asnawati, A., & Rismawati, R. (2022). Repurchase intention behavior in B2C E-commerce. In International Journal of Data and Network Science. https://doi.org/10.5267/j.ijdns.2021.9.013
Firdaus, M., Suwitho, & Prijati. (2025). Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude. In Asian Journal of Economics Business and Accounting. https://doi.org/10.9734/ajeba/2025/v25i61868
Juventia, D. A., Listyorini, S., & Widiartanto, W. (2023). Pengaruh E-Security dan E-Service Quality terhadap E-Repurchase Intention pada Jasa E-Commerce Tokopedia (Studi Kasus pada Pembeli Tokopedia di Kota Semarang). In Jurnal Ilmu Administrasi Bisnis. https://doi.org/10.14710/jiab.2023.37145
Khaw, J. (2023). Shopee: How Does E-commerce Affect E-consumer Perception And Satisfaction? In International Journal of Tourism and Hospitality in Asia Pasific. https://doi.org/10.32535/ijthap.v6i1.2169
Mahardika, Y., & Jumhur, H. M. (2023). Pengaruh Kualitas Layanan, Persepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Pada E-Commerce Tokopedia. In Publik Jurnal Manajemen Sumber Daya Manusia Administrasi dan Pelayanan Publik. https://doi.org/10.37606/publik.v10i2.594
Panjaitan, M., & Butar-Butar, H. (2023). Price, Service Quality and Shipping Costs as Intervening Factors on Consumer Behavior To Determine Repeat Purchase Intentions on The Shopee Marketplace in Indonesia. In Iqtishoduna: Jurnal Ekonomi Islam. https://doi.org/10.54471/iqtishoduna.v12i2.2267
Permatasari, N., Purwana, D., & Fidyallah, N. F. (2024). The Influence of Electronic Service Quality and Customer Satisfaction on Repurchase Interest (Study on Bukalapak E-commerce users in FE UNJ Students). In International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM). https://doi.org/10.21009/isc-beam.012.61
Putri, N. M., Rakhmat, C., & Pauzy, D. M. (2022). The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University). In Journal of Indonesian Management (JIM). https://doi.org/10.53697/jim.v2i3.918
Rafli, M., Prasetiadi, P., & Oktafani, F. (2023). Pengaruh E-Service Quality Terhadap E-Repurchase Intention dengan E-Consumer Satisfaction sebagai Variabel Intervening pada E-Commerce Bukalapak. In Jurnal Ilmiah Universitas Batanghari Jambi. https://doi.org/10.33087/jiubj.v23i3.3898
Rahmawati, R. (2018). Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee. https://www.semanticscholar.org/paper/08b5c718886952d1851994d507988a3acd1ff45a
Setiahutama, H. I., & Muthohar, M. (2023). Determinants of Consumer Repurchase Intention on Tokopedia in Indonesia. In Interdiciplinary Journal and Hummanity (INJURITY). https://doi.org/10.58631/injurity.v2i6.78
Widjaja, A., Wijaya, E., Rofianto, W., & Simatupang, B. M. (2025). Factors Affecting Repurchase Intention on Tokopedia (Case Study in the Greater Jakarta Area). In Dinasti International Journal of Economics, Finance & Accounting. https://doi.org/10.38035/dijefa.v6i5.5694
Zaelani, A. S., & Adialita, T. (2024). Pengaruh E-Service Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction Pengguna E-Commerce Tokopedia di Kabupaten Bandung Barat. In J-MAS (Jurnal Manajemen dan Sains). https://doi.org/10.33087/jmas.v9i1.1766
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Luisa Maria Antónia Lim Godinho, Catur Sugiarto, Amina Sukma Dewi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the International Journal of Advanced Multidisciplinary (IJAM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the International Journal of Advanced Multidisciplinary (IJAM).
