The Effect of E-Service of Quality on Customer Satisfaction in Using The Shopee Application

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Published: May 26, 2023
DOI: https://doi.org/10.38035/ijam.v2i1.222
Keywords:
Effect, E-service, Quality, Customer, Satisfaction, Shopee

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Wiwi Hartati
Desy Desy Lusiyana
Muhammadiyah Cirebon University
Rizcita Nurmelia
Muhammadiyah Cirebon University

Abstract

This research was conducted by distributing questionnaires for data collection. This questionnaire was distributed to Management Study Program Students of the University of Muhammadiyah Cirebon who used the shopee application. And obtained a sample of 40 students who had filled out the questionnaire. This research uses quantitative methods because the data obtained is statistical to test certain hypotheses. Based on the theoretical foundation and frame of mind above, this study hypothesizes that E-Service Quality affects Customer Satisfaction. The result of this experiment is E-Service Quality is included in the good category. This means that the e-service quality owned in the shopee application is in good condition. Customer Satisfaction in the shopee application is good. Based on the results of data processing, it has been concluded that e-service quality affects customer satisfaction in the shopee application. This shows that the better the e-service quality of the shopee application, the higher the customer satisfaction will also be in the shopee application.

Article Details

How to Cite
Hartati, W., Desy Lusiyana, D., & Nurmelia, R. (2023). The Effect of E-Service of Quality on Customer Satisfaction in Using The Shopee Application . International Journal of Advanced Multidisciplinary, 2(1), 148-155. https://doi.org/10.38035/ijam.v2i1.222
Issue
Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Section
Articles
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