Entrepreunership Implementation As Moderation In The Success Of Small And Medium Entreprises (SMEs)

Authors

  • Humairoh Humairoh Universitas Muhammadiyah Tangerang, Indonesia
  • Mohammad Annas Universitas Mutimedia Nusantara, Indonesia

DOI:

https://doi.org/10.38035/ijam.v2i1.207

Keywords:

Entrepreneur, Entrepreneurship, Business Success

Abstract

This study aims to determine the implementation of entrepreneur and entrepreneurship on the success of SMEs businesses both partially and simultaneously and to determine the performance of entrepreneurship as a moderating variable between entrepreneurial variables on the success of  SMEs businesses. This type of research is quantitative research. The sample in this study amounted to 92 respondents using a simple random sampling technique, namely respondents from SMEs in Tangerang City Mall. Data were taken using a questionnaire instrument with a Likert scale rating of 1-5 and analyzed using SPSS version 26 software. The results showed that partially there was a positive and significant influence of the entrepreneur variable on business success, entrepreneurship had a positive and significant effect on business success simultaneously entrepreneur and entrepreneurship has a positive impact on business success and the entrepreneurship variable is a moderating variable between entrepreneurial variables on business success. The ability of the entrepreneur and entrepreneurship variables explains business success by 60.6%, as indicated by the magnitude of R Square 0.606. In comparison, the remaining 39.40% is influenced by other factors not included in this research model. With the multiple linear regression equation, Y = 2.228 + 0.542X1+  0.394 X2 + e.

References

Abdulwahab, M. H., & Al-damen, R. A. (2015). The Impact of Entrepreneurs’ Characteristics on Small Business Success at Medical Instruments Supplies Organizations in Jordan Amman Arab University Business Administration Department Amman Arab University. International Journal of Business and Social Science, 6(8), 164-175Abdulwahab, M. H., Al-damen, R. A. (2015).
Akidna Rahma. (2022). Apa itu Wirausaha dan Pengertian Kewirausahaan dalam Bisnis. https://majoo.id/solusi/detail/pengertian-wirausaha
Ardiyanti, D. A., & Mora, Z. (2019). Pengaruh Minat Usaha Dan Motivasi Usaha Terhadap Keberhasilan Usaha Wirausaha Muda Di Kota Langsa. Jurnal Samudra Ekonomi Dan Bisnis, 10(2), 168–178. https://doi.org/10.33059/jseb.v10i02.1413
BPS Kota Tangerang. (2019). Statistik Daerah Kota Tangerang 2019. Statistik Daerah Kota Tangerang.
DPMPTSP. (2021). Upaya Pemerintah Untuk Memajukan UMKM Indonesia. Dpmpt.Kulonprogokab.Go.Id. https://dpmpt.kulonprogokab.go.id/detil/1301/upaya-pemerintah-untuk-memajukan-umkm-indonesia#
Farida, E., & Widayanti, R. (2015). Analisis pengaruh motivasi, kemampuan kerja dan jiwa wirausaha terhadap keberhasilan usaha pada sentra kripik tempe senan malang. Jurnal Akuntansi, Bisnis Dan Manajemen, 22(1), 50–59.
Feli Parsih. (2020). Implementasi Entrepreneurship Dan Entrepreneur Dalam Keberhasilan Usaha Roti Ridho Di Kota Jambi.
Fifiyanti, S. D., Muhyidin, Y., & Wijaya, I. P. E. (2022). Pengaruh Jiwa Kewirausahaan Dan Kemitraan Terhadap Keberhasilan Usaha Produksi Kopi Bumdes Buana Mekar. Agrilan?: Jurnal Agribisnis Kepulauan, 10(1), 57. https://doi.org/10.30598/agrilan.v10i1.1466
Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Dipenogoro.
Herlinawati, E., Suryana, Ahman, E., & Machmud, A. (2019). The Effect of Entrepreneurial Orientation on SMEs Business Performance in Indonesia. Journal of Entrepreneurship Education, 22(5), 1–15. https://www.researchgate.net/profile/Erna-Herlinawati/publication/336774866_The_effect_of_entrepreneurial_orientation_on_SMEs_business_performance_in_Indonesia/links/5db19b3892851c577eba7f01/The-effect-of-entrepreneurial-orientation-on-SMEs-business-perfo
Humairoh, & Budi, A. (2019). Peningkatan Kinerja Penjualan UKM berbasis Intellectual Capital dan Inovasi Produk ( Studi Pada UKM Di Kota Tangerang , Provinsi Banten ). Prosiding Sinamu, I, 1–10.
Irwansyah, M., & Subiyantoro, H. (2018). Pengaruh Kreativitas, Lingkungan Keluarga dan Jiwa Entrepreneur Terhadap Niat Berwirausaha Mahasiswa Stkip Pgri Tulungagung. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 2(1), 36. https://doi.org/10.29408/jpek.v2i1.798
Iskandar, K. A., & Safrianto, A. S. (2020). Pengaruh Keterampilan Wirausaha Dan Pengalaman Usaha Terhadap Keberhasilan Kewirausahaan. Jurnal Ekonomi Dan Industri, 21(1), 14–20. https://doi.org/10.35137/jei.v21i1.403
Kurniawati, D., & Riansyah, P. E. (2023). Business Pekanbaru City Pengaruh Entrepreneurial Marketing Dan Modal Terhadap Kesuksesan Bisnis UMKM Kota Pekanbaru. 4(April), 2229–2238.
Laily, I. N. (2022). Kewirausahaan: Pengertian, Karakteristik, Tujuan, Tahapan, dan Modal. Katadata.Co.Id. https://katadata.co.id/safrezi/berita/61e779fd97802/kewirausahaan-pengertian-karakteristik-tujuan-tahapan-dan-modal
Lestari, F. (2013). Pengaruh Jiwa Kewirausahaan dan Kreativitas Terhadap Keberhasilan Usaha pada Sentra Industri Rajutan Binong Jati Bandung. Artikel Ilmiah, 14–15.
Maisaroh, M. (2019). Kajian Karakteristik Kewirausahaan Terhadap Keberhasilan Usaha UKM (Studi Kasus Sentra Industri Konvensi Dusun Mlangoi Dan Sawahan Nogotirto Gamping Sleman Yogyakarta). Jurnal Ekonomi, Bisnis, Dan Akuntansi, 21(2). https://doi.org/10.32424/JEBA.V21I2.1318
Manap, A. (2020). Manajemen Kewirausahaan (Era Digital). In Mitra acana Media. http://repo.jayabaya.ac.id/
Mustakim, M. M. (2022). Pengaruh jiwa kewirausahaan, kreativitas dan lokasi usaha terhadap keberhasilan usaha umkm ikan asin di 5 ulu kota palembang.
Ni Maulana. (2023). Pengaruh Entrepreneurial Mindset TerhadapKeberhasilan Usaha. https://repository.upi.edu
Putri Amanda, D., & M. Nawawi, Z. (2022). Pengaruh Jiwa Kewirausahaan dan Inovasi terhadap Keberhasilan Usaha. ManBiz: Journal of Management and Business, 2(2), 146–149. https://doi.org/10.47467/manbiz.v2i2.1906
Ramadhani, F., & Jamiat, N. (2020). Analisis karakteristik entrepeneur terhadap keberhasilan usaha kuliner di bandung (studi kasus: usaha kuliner bebeke om aris di bandung). E-Proceeding of Management, 7(2), 6132–6136.
Rogoff, E. G., Lee, M. S., & Suh, D. C. (2004). “Who done it?” Attributions by entrepreneurs and experts of the factors that cause and impede small business success. Journal of Small Business Management, 42(4), 364–376. https://doi.org/10.1111/j.1540-627X.2004.00117.x
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alphabet.
Suhartini, Y. (2021). Pengaruh Karakteristik Wirausaha Dan Orientasi Kewirausahaan Terhadap Keberhasilan Usaha Pada Warung Kelontong Di Kasihan Bantul Yogyakarta. Jurnal Akmenika, Vol 18(2), hlm 1-9.
Suryana. (2010). Kewirausahaan: pedoman praktis Kiat dan Proses Menuju Sukses. Salemba Empat.
Utari, D., Yusrik, M., & Tinggi Ilmu Ekonomi Mulia Darma Pratama Palembang, S. (2021). Pengaruh Jiwa Kewirausahaan Terhadap Keberhasilan Usaha Cafe Di Kota Palembang. JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, Dan Akuntansi), 6(1), 13–25. https://doi.org/10.54077/JEMBATAN.V6I1.52
Veronika, & Yustinus. (2022). Impact of Entrepreneurial Self-Efficacy and Entrepreneurial Motivation on Micro and Small Business Success. Journal Economies MDPI, 10(10), 1–21.
Wiyono, H. D. (2020). Kreativitas Dan Inovasi Dalam Berwirausaha. Jurnal USAHA, 1(2), 19–25. https://doi.org/10.30998/juuk.v1i2.503
Yuda, A. (2021). Pengertian Wirausaha, Tujuan, Kelebihan, Kekurangan, Ciri-Ciri, dan Contohnya yang Perlu Diketahui - Ragam Bola.com. https://www.bola.com/ragam/read/4616934/pengertian-wirausaha-tujuan-kelebihan-kekurangan-ciri-ciri-dan-contohnya-yang-perlu-diketahui

Published

2023-05-11

How to Cite

Humairoh, H. ., & Annas, M. . (2023). Entrepreunership Implementation As Moderation In The Success Of Small And Medium Entreprises (SMEs). International Journal of Advanced Multidisciplinary, 2(1), 83–94. https://doi.org/10.38035/ijam.v2i1.207