TikTok as a Medium for Entertainment Education on Parenting on the Account @rensia_sanvira

Authors

  • Rihma Putri Pradita Universitas Bhayangkara Jakarta Raya
  • Wichitra Yasya Universitas Bhayangkara Jakarta Raya
  • Metha Madonna Universitas Bhayangkara Jakarta Raya
  • Asima Oktavia Sitanggang Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.38035/ijam.v2i4.1458

Keywords:

TikTok, Entertainment Education, Parenting, Social Media, Short-Video Content, Educational Value

Abstract

The ubiquitous rise of TikTok as a global social media platform has shifted its function from purely entertainment to a significant channel for knowledge dissemination. This study investigates the application of Entertainment Education (EE) theory within the short-video format of TikTok, specifically analyzing the parenting content presented on the popular Indonesian account @rensia_sanvira. Employing a descriptive qualitative research methodology combined with content analysis, this research examines the characteristics, presentation style, and educational values embedded in the account’s content. Data was collected through systematic documentation and analysis of videos posted by @rensia_sanvira over a specific period, focusing on themes such as attachment styles, temper tantrums, and child development. The key findings demonstrate that @rensia_sanvira effectively utilizes TikTok's unique features—short duration, trending audio, and relatable scenarios—to package complex parenting concepts into easily digestible and engaging narratives. The content strategy relies heavily on modeling behavior and presenting clear narrative examples that address common parental challenges, thereby achieving the persuasive goals of Entertainment Education. The study concludes that TikTok serves as a highly effective, modern platform for delivering accessible and engaging educational content, successfully blending entertainment with pedagogical objectives to influence and inform contemporary Indonesian parenting practices

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Published

2024-02-09

How to Cite

Putri Pradita, R., Yasya, W., Madonna, M., & Oktavia Sitanggang, A. (2024). TikTok as a Medium for Entertainment Education on Parenting on the Account @rensia_sanvira. International Journal of Advanced Multidisciplinary, 2(4), 1057–1065. https://doi.org/10.38035/ijam.v2i4.1458

Issue

Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)

Section

Articles

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Copyright (c) 2024 Rihma Putri Pradita, Wichitra Yasya, Metha Madonna, Asima Oktavia Sitanggang

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