Analysis of Social Media Space: Use of Weverse Features as a Means of Communication for the NCT Dream Community
DOI:
https://doi.org/10.38035/ijam.v2i4.1456Keywords:
Weverse, Social Media Space, Virtual Community, K-Pop Fandom, NCT Dream, Parasocial Interaction, Communication FeaturesAbstract
This study explores how the Weverse platform facilitates virtual communication between the South Korean boy group NCT Dream and their global fans, emphasizing aspects of positiveness and equality within online fandom interactions. Using a descriptive qualitative approach, the research analyzes the communicative patterns, emotional expressions, and sense of community formed through Weverse’s interactive features such as feeds, artist posts, live streaming, and translation tools. The findings reveal that Weverse serves as an inclusive digital space that enables fans to build strong parasocial relationships, share emotions, and engage in collaborative cultural participation despite linguistic and geographical barriers. The communication that occurs reflects openness, empathy, and equality, demonstrating how digital platforms can strengthen the emotional connection between idols and fans. Overall, the study concludes that Weverse has transformed into a dynamic ecosystem of emotional exchange and collective identity, illustrating the power of digital communication in shaping positive, supportive, and globally connected fan communities.
References
Agafanthy, M., Rahmawati, A., & Nabila, S. (2024). Digital fandom engagement through Weverse: Understanding fan-idol communication in the post-pandemic era. Jurnal Komunikasi Digital, 8(1), 33–47.
Agustiana, R., & Kusuma, D. (2023). Fan identity and online participation: A study of K-pop fandom in Indonesia. Jurnal Media dan Komunikasi, 5(2), 77–89.
Armaya, N., Pratiwi, E., & Hidayat, M. (2023). Virtual communities and emotional connection in Indonesian social media. Jurnal Ilmu Komunikasi Nusantara, 12(1), 51–68.
Assyfa Putri, R., & Irwansyah, I. (2021). Komunikasi bermediasi komputer dalam dinamika masyarakat digital. Jurnal Komunikasi Global, 10(2), 111–123.
Bidin, A. (2017). The role of digital interaction in building parasocial relationships between idols and fans. International Journal of Media Studies, 6(3), 25–39.
Caleb, T. Carr. (2021). Computer-mediated communication and relational dynamics in online communities. Journal of Computer-Mediated Communication, 26(2), 78–91.
Hasanah, N. (2016). Media baru dan transformasi komunikasi manusia. Jakarta: Prenada Media.
Hirwiza, R., & Lubis, M. (2023). Digital communication and emotional exchange in online fandoms. Jurnal Komunikasi dan Budaya, 4(1), 102–117.
Indriani, F., & Kusuma, D. (2022). Digital intimacy and fan engagement in K-pop communities. Jurnal Kajian Komunikasi, 10(2), 144–158.
McQuail, D. (2005). McQuail’s mass communication theory (5th ed.). London: SAGE Publications.
Nasrullah, R. (2013). Cyber media: Komunikasi, budaya, dan sosioteknologi di era internet. Bandung: Simbiosa Rekatama Media.
Pakaya, R., Hidayat, T., & Yuliani, F. (2022). Virtual communities and social interaction in digital society. Jurnal Komunikasi dan Media Baru, 6(2), 88–101.
Purba, J., & Solekkah, D. (2019). Platform interactivity and user experience on Weverse. Jurnal Teknologi dan Komunikasi, 7(3), 67–79.
Putra, R., & Febriana, L. (2022). Fan engagement and emotional connection in K-pop fandoms. Jurnal Psikologi Komunikasi, 9(2), 95–108.
Saldyni, R. (2021). Weverse as a fan–idol interaction platform in the digital age. Journal of Media and Popular Culture, 3(1), 40–54.
Sagita, R., & Kadewandana, A. (2018). Social media and participatory fandom: A study of K-pop fan engagement in Indonesia. Jurnal Ilmu Sosial dan Komunikasi, 9(2), 65–78.
Subandi, S. (2011). Descriptive qualitative research methods in social studies. Jurnal Penelitian Humaniora, 16(1), 75–83.
Tofani, A. (2023). Platform-based fandom and digital interaction: The case of Weverse. Jurnal Media dan Teknologi, 5(1), 56–70.
Wardani, D., & Kusuma, D. (2021). Digital culture and fan identity in K-pop communities. Jurnal Komunikasi dan Budaya Pop, 3(2), 87–99.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Novia Kismundari, Wa Ode Sitti Nurhaliza, Titis Nurwulan Suciati , Azhar Irfansyah

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the International Journal of Advanced Multidisciplinary (IJAM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the International Journal of Advanced Multidisciplinary (IJAM).





















