Pengaruh Kualitas Layanan dan Nilai yang Dirasakan terhadap Niat Berkunjung Kembali Pasien di Klinik Utama Glaria Mom and Baby Health melalui Kepercayaan Merek sebagai Variabel Mediasi

Authors

  • Grestina Naomi Widia Soya Universitas Kristen Maranatha, Bandung, Indonesia
  • Kartika Imasari Tjiptodjojo Universitas Kristen Maranatha, Bandung, Indonesia

DOI:

https://doi.org/10.38035/jim.v4i6.1766

Keywords:

kualitas layanan, nilai yang dirasakan, kepercayaan merek, niat berkunjung kembali

Abstract

Penelitian bertujuan untuk menganalisis apakah terdapat pengaruh kualitas layanan dan nilai yang dirasakan terhadap niat berkunjung kembali pasien di Klinik Utama Glaria Mom and Baby Health dengan kepercayaan merek sebagai variabel mediasi. Penelitian yang dilakukan menggunakan pendekatan kuantitatif dengan metode eksplanatori. Data dikumpulkan dengan menyebarkan kuesioner kepada 100 responden yaitu pasien Klinik Utama Glaria Mom and Baby Health. Analisis data menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa kualitas layanan dan nilai yang dirasakan memiliki pengaruh langsung dan signifikan terhadap niat berkunjung kembali pasien. Namun, hasil pengujian mediasi menunjukkan bahwa kepercayaan merek tidak memediasi pengaruh kualitas layanan dan nilai yang dirasakan terhadap niat berkunjung kembali secara signifikan.

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Published

2026-03-30

How to Cite

Soya, G. N. W., & Tjiptodjojo, K. I. (2026). Pengaruh Kualitas Layanan dan Nilai yang Dirasakan terhadap Niat Berkunjung Kembali Pasien di Klinik Utama Glaria Mom and Baby Health melalui Kepercayaan Merek sebagai Variabel Mediasi. Jurnal Ilmu Multidisiplin, 4(6), 4859–4871. https://doi.org/10.38035/jim.v4i6.1766

Issue

Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)

Section

Articles

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Copyright (c) 2026 Grestina Naomi Widia Soya, Kartika Imasari Tjiptodjojo

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