Aim and Scope

Greenation Management and Business Review (GMBR) is a scholarly journal that provides a platform for in-depth research and analysis in the field of management and business. The journal is committed to publishing high-quality articles that examine the latest theories, practices, and developments in management and the business world. With a broad scope, the journal focuses on various aspects that affect decision-making, strategy, and performance in organizations and global markets.

Scope and Focus:

The journal covers a wide range of topics in management and business, including but not limited to:

Management Strategy: Research on the development and implementation of business strategy, competitive analysis, and strategic innovation in an organizational context.

Human Resource Management: Studies on HR management practices, employee development, leadership, and team dynamics.

Finance and Accounting: Analysis of financial policies, budget planning and control, and accounting and financial reporting practices.

Marketing and Consumer Behavior: The study of marketing strategy, consumer behavior analysis, and brand development and promotional campaigns.

Entrepreneurship and Innovation: Research on entrepreneurial processes, product innovation, and new business models that drive company growth and sustainability.

Operations and Supply Chain Management: The study of operations management, process improvement, and supply chain efficiency in various industries.

Risk Management and Sustainability: Analysis of risk management strategies, corporate social responsibility, and sustainable business practices.

Technology and Digital Transformation: Research on the impact of new technologies, digitalization, and automation in business management and operations.