Digitalisasi Pariwisata Regeneratif: Pengembangan Platform Ecogreen untuk Mendorong Transformasi Bisnis Berkelanjutan di Destinasi Wisata

Authors

  • Moh. Fadhlurrahman Hidayat Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.
  • Supriyani Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.
  • Yayang Anggrenesia Mutiara Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.
  • Zahara Rahmawati Fitriana Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.
  • Ananta Budhi Danurdara Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.
  • Sukmadi Politeknik Pariwisata NHI Bandung, Jawa Barat, Indonesia.

DOI:

https://doi.org/10.38035/jim.v4i2.925

Keywords:

digitalisasi pariwisata, pariwisata regeneratif, keberlanjutan, platform ecogreen, transformasi bisnis

Abstract

Transformasi menuju pariwisata regeneratif menuntut pelibatan teknologi digital untuk mempercepat adopsi praktik berkelanjutan di kalangan pelaku usaha pariwisata. Penelitian ini bertujuan mengkaji konsep pengembangan sebuah platform digital berbasis ecogreen yang berfungsi sebagai penghubung antara wisatawan dan penyedia layanan wisata yang menerapkan prinsip keberlanjutan. Pendekatan penelitian dilakukan melalui studi pustaka dengan menganalisis berbagai jurnal ilmiah, laporan institusi internasional, dan data sekunder terkait tren digitalisasi serta model bisnis pariwisata berkelanjutan. Hasil kajian menunjukkan bahwa transparansi informasi keberlanjutan menjadi kebutuhan utama wisatawan modern, sementara pelaku usaha membutuhkan ekosistem digital yang mendorong visibilitas serta kredibilitas praktik ramah lingkungan mereka. Studi ini merekomendasikan pengembangan platform digital yang tidak hanya menyediakan fasilitasi pemesanan layanan wisata berkelanjutan, tetapi juga membangun sistem insentif, edukasi komunitas, dan sertifikasi keberlanjutan guna membangun ekosistem pariwisata yang regeneratif dan inklusif secara digital.

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Published

2025-06-14

How to Cite

Hidayat, M. F., Supriyani, Mutiara, Y. A., Fitriana, Z. R., Danurdara, A. B., & Sukmadi. (2025). Digitalisasi Pariwisata Regeneratif: Pengembangan Platform Ecogreen untuk Mendorong Transformasi Bisnis Berkelanjutan di Destinasi Wisata. Jurnal Ilmu Multidisiplin, 4(2), 624–631. https://doi.org/10.38035/jim.v4i2.925

Issue

Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)

Section

Articles

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Copyright (c) 2025 Moh. Fadhlurrahman Hidayat, Supriyani, Yayang Anggrenesia Mutiara, Zahara Rahmawati Fitriana, Ananta Budhi Danurdara, Sukmadi

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