Literature Review Keunggulan Kompetitif: Pengaruh Inovasi, Kreativitas Dan Kepuasan Konsumen
DOI:
https://doi.org/10.38035/jim.v1i1.37Keywords:
Keunggulan Kompetitif, Pengaruh Inovasi, Kreativitas dan Kepuasan KonsumenAbstract
Pada era globalisasi sekarang ini setiap perusahaan harus siap untuk menghadapi perubahan-perubahan agar dapat mempertahankan keunggulan bersaingnya. Konsumen mempunyai banyak pilihan produk yang dapat mereka beli. Oleh karena itu, perusahaan harus mampu berinovasi agar konsumen tetap memilih produk mereka. Artikel ini mereview Literature Review Keunggulan Kompetitif, yaitu: Pengaruh Inovasi, Kreativitas dan Kepuasan Konsumen, suatu studi literatur Sistem Informasi Manajemen. Tujuan penulisan artikel ini guna membangun hipotesis pengaruh antar variabel untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) Pengaruh Inovasi berpengaruh terhadap Keunggulan Kompetitif; 2) Kreativitas berpengaruh terhadap Keunggulan Kompetitif; dan 3) Kepuasan Konsumen berpengaruh terhadap Keunggulan Kompetitif.
References
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.36348/sjhss.2019.v04i09.009
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Sardjijo. (2017). Integrating Character Building into Mathematics and Science Courses in Elementary School. International Journal of Environmental and Science Education. https://doi.org/10.1007/s10648-016-9383-1
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Aprilianto Andry. (2017). Andry Aprillianto. Pengaruh Teknologi Ramah Lingkungan Dan Kualitas Pelayanan Terhadap Keunggulan Kompetitif Kinerja Perusahaan, 6(7), 1–28.
Binsar, J., Pangaribuan, M., & Ali, H. (2018). Influence Service Quality, Customer Relationship and Customer Satisfaction to Customer Loyalty: Case Study in Individual Customer PT. Prudential in 2016. Saudi Journal of Business and Management Studies (SJBMS. https://doi.org/10.21276/sjbms.2018.3.4.7
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Curatman, A. dkk. (2016). Analisis Faktor-faktor Pengaruh Inovasi Produk yang Berdampak pada Keunggulan Bersaing UKM Makanan dan Minuman di Wilayah Harjamukti Kota Cirebon. Jurnal Logika, XVIII(3), 61–75.
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dismawan, R. (2014). Pengaruh Kreativitas Produk Dan Inovasi Produk Terhadap Keunggulan Bersaing Produk Kue Soes Pada Toko Kue Soes Merdeka Di Jl. Merdeka No. 25 Bandung Rangga. 25, 6.
Djojo, A., & Ali, H. (2012). Information technology service performance and client’s relationship to increase banking image and its influence on deposits customer banks loyalty (A survey of Banking in Jambi). In Archives Des Sciences.
Hendrawan, A., Kuswantoro, F., & Sucahyawat, H. (2019). Dimensi Kreativitas dan Pengembangan Usaha Mikro Kecil dan Menengah ( UMKM ). Jurnal Hummansi, 2(1), 25–36.
I Putu Yadnya1, I. W. S. (2017). Pengaruh Inovasi, Adopsi e-commerce, dan Keunggulan Kompetitif Terhadap Kinerja Pemasaran. Forum Keuangan Dan Bisnis Indonesia (FKBI), 6, 347–358.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Journal, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Manampiring, A., & Wenas, R. (2016). Analisis Produk, Harga, Lokasi, Promosi Terhadap Kepuasan Konsumen Pada Kartu Kredit Pt. Bank Mandiri Tbk. Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 4(2), 1313–1322.
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Nasir, A. (2019). Pengaruh Inovasi Produk Terhadap Kinerja Pemasaran Industri Mebel Di Kabupaten Pasuruan. Referensi?: Jurnal Ilmu Manajemen Dan Akuntansi, 6(2), 17. https://doi.org/10.33366/ref.v6i2.528
Nawawi, M., & Yunia, D. (2021). Model Proses Bisnis ERP, Pengendalian Manajemen dan Keunggulan Kompetitif. JURNAL AKUNTANSI DAN BISNIS?: Jurnal Program Studi Akuntansi, 7(1), 11–22. https://doi.org/10.31289/jab.v7i1.4282
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Nurhayati, T. (2012). Hubungan Kepemimpinan Transformasional Dan Motivasi Kerja. Jurnal Edueksos, I(2), 77–92.
Prayetno, S., & Ali, H. (2020). The influence of work motivation, entrepreneurship knowledge and advocate independence on advocate performance. International Journal of Innovation, Creativity and Change.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
sangadah, khotimatus, & Kartawidjaja, J. (2020). No ????????????????????? ?????????????????Title. Orphanet Journal of Rare Diseases, 21(1), 1–9.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Syarifudin, A. (2020). No ????????????????????? ?????????????????Title. 2507(February), 1–9.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Yacob, S., Sucherly, Sari, D., Mulyana, A., & Ali, H. (2020). An Optimising strategy for minimarket modern retail business performance in Indonesia. International Journal of Innovation, Creativity and Change.
Yanto, T. (2020). Pemahaman Pengertian Kreativitas, Inovasi Kewirausahaan Dan Strategi Pemasaran Untuk Meningkatkan Kinerja Perusahaan (Studi UKM Batik di Kabupaten Grobogan) Tri. Pawiyatan, XXVI(1), 17–24.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Zulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Dan Simply Fresh Laundry Di Jalan CikZulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Da. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106–128.
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Sardjijo. (2017). Integrating Character Building into Mathematics and Science Courses in Elementary School. International Journal of Environmental and Science Education. https://doi.org/10.1007/s10648-016-9383-1
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Aprilianto Andry. (2017). Andry Aprillianto. Pengaruh Teknologi Ramah Lingkungan Dan Kualitas Pelayanan Terhadap Keunggulan Kompetitif Kinerja Perusahaan, 6(7), 1–28.
Binsar, J., Pangaribuan, M., & Ali, H. (2018). Influence Service Quality, Customer Relationship and Customer Satisfaction to Customer Loyalty: Case Study in Individual Customer PT. Prudential in 2016. Saudi Journal of Business and Management Studies (SJBMS. https://doi.org/10.21276/sjbms.2018.3.4.7
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Curatman, A. dkk. (2016). Analisis Faktor-faktor Pengaruh Inovasi Produk yang Berdampak pada Keunggulan Bersaing UKM Makanan dan Minuman di Wilayah Harjamukti Kota Cirebon. Jurnal Logika, XVIII(3), 61–75.
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dismawan, R. (2014). Pengaruh Kreativitas Produk Dan Inovasi Produk Terhadap Keunggulan Bersaing Produk Kue Soes Pada Toko Kue Soes Merdeka Di Jl. Merdeka No. 25 Bandung Rangga. 25, 6.
Djojo, A., & Ali, H. (2012). Information technology service performance and client’s relationship to increase banking image and its influence on deposits customer banks loyalty (A survey of Banking in Jambi). In Archives Des Sciences.
Hendrawan, A., Kuswantoro, F., & Sucahyawat, H. (2019). Dimensi Kreativitas dan Pengembangan Usaha Mikro Kecil dan Menengah ( UMKM ). Jurnal Hummansi, 2(1), 25–36.
I Putu Yadnya1, I. W. S. (2017). Pengaruh Inovasi, Adopsi e-commerce, dan Keunggulan Kompetitif Terhadap Kinerja Pemasaran. Forum Keuangan Dan Bisnis Indonesia (FKBI), 6, 347–358.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Journal, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Manampiring, A., & Wenas, R. (2016). Analisis Produk, Harga, Lokasi, Promosi Terhadap Kepuasan Konsumen Pada Kartu Kredit Pt. Bank Mandiri Tbk. Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 4(2), 1313–1322.
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Nasir, A. (2019). Pengaruh Inovasi Produk Terhadap Kinerja Pemasaran Industri Mebel Di Kabupaten Pasuruan. Referensi?: Jurnal Ilmu Manajemen Dan Akuntansi, 6(2), 17. https://doi.org/10.33366/ref.v6i2.528
Nawawi, M., & Yunia, D. (2021). Model Proses Bisnis ERP, Pengendalian Manajemen dan Keunggulan Kompetitif. JURNAL AKUNTANSI DAN BISNIS?: Jurnal Program Studi Akuntansi, 7(1), 11–22. https://doi.org/10.31289/jab.v7i1.4282
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Nurhayati, T. (2012). Hubungan Kepemimpinan Transformasional Dan Motivasi Kerja. Jurnal Edueksos, I(2), 77–92.
Prayetno, S., & Ali, H. (2020). The influence of work motivation, entrepreneurship knowledge and advocate independence on advocate performance. International Journal of Innovation, Creativity and Change.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
sangadah, khotimatus, & Kartawidjaja, J. (2020). No ????????????????????? ?????????????????Title. Orphanet Journal of Rare Diseases, 21(1), 1–9.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Syarifudin, A. (2020). No ????????????????????? ?????????????????Title. 2507(February), 1–9.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Yacob, S., Sucherly, Sari, D., Mulyana, A., & Ali, H. (2020). An Optimising strategy for minimarket modern retail business performance in Indonesia. International Journal of Innovation, Creativity and Change.
Yanto, T. (2020). Pemahaman Pengertian Kreativitas, Inovasi Kewirausahaan Dan Strategi Pemasaran Untuk Meningkatkan Kinerja Perusahaan (Studi UKM Batik di Kabupaten Grobogan) Tri. Pawiyatan, XXVI(1), 17–24.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Zulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Dan Simply Fresh Laundry Di Jalan CikZulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Da. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106–128.
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Published
2022-06-30
How to Cite
Nurul Azizah, L. ., Sidik, M. ., & Fauzan Rivano, M. . (2022). Literature Review Keunggulan Kompetitif: Pengaruh Inovasi, Kreativitas Dan Kepuasan Konsumen. Jurnal Ilmu Multidisiplin, 1(1), 264–273. https://doi.org/10.38035/jim.v1i1.37
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