Literature review determinasi target pasar: analisis produk, usia dan jenis kelamin

Authors

  • Yoga adrian aldi Mahasiswa Fakultas Ekonom, Universitas Bhayangkara Jakarta Raya
  • Sendy wijaya Mahasiswa Fakultas Ekonom, Universitas Bhayangkara Jakarta Raya
  • Juan davala afrizal Mahasiswa Fakultas Ekonom, Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.38035/jim.v1i1.27

Keywords:

Target Pasar, Analisis Produk, Usia dan Jenis Kelamin

Abstract

Untuk mencapai target peserta asuransi yang masih kecil di Indonesia, serta potensi keuntungan dari segmentasi pasar dan perusahaan, riset empiris terhadap kebutuhan dan keinginan konsumen, serta sistem manajemen yang mampu mengadaptasi proses bisnis dengan kebutuhan dan keinginan tersebut, diperlukan. Konsumen dalam target peserta asuransi syariah melakukan pembelian berdasarkan keunggulan yang ditawarkan atau potensi barang dan jasa untuk membantu mereka dalam memecahkan suatu masalah tertentu.  Perusahaan mungkin menyediakan berbagai macam item dan layanan, tetapi pelanggan hanya membeli keuntungan atau solusi untuk masalah yang disediakan oleh produk dan layanan tersebut.

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Published

2022-06-30

How to Cite

adrian aldi, Y., wijaya, S., & davala afrizal, J. . (2022). Literature review determinasi target pasar: analisis produk, usia dan jenis kelamin. Jurnal Ilmu Multidisiplin, 1(1), 186–192. https://doi.org/10.38035/jim.v1i1.27

Issue

Vol. 1 No. 1 (2022): Jurnal Ilmu Multidisplin (April-Juni 2022)

Section

Articles

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