Literature review faktor-faktor yang mempengaruhi perilaku konsumen: harga, kualitas produk dan kepuasan pembeli
DOI:
https://doi.org/10.38035/jim.v1i1.25Keywords:
perilaku konsumen, harga, kualitas produk dan kepuasan pembeliAbstract
Memahami perilaku konsumen penting sekali bagi pengusaha, pemasar, maupun biro iklan. Pemahaman bagaimana dan mengapa konsumen melakukan keputusan pembelinya akan dapat membantu pemasar membuat keputusan-keputusan yang tepat dalam pemasarannya. Inti permasalahan dalam penelitian ini adalah (1) apakah harga termasuk faktor utama dalam perilaku konsumen? (2) mengapa pengendalian kualitas produk sangat penting? (3) mengapa kepuasan pembeli perlu diprioritaskan dalam bidang usaha?. Kegunaan penelitian ini adalah dapat memberikan masukan yang beerguna sebagai bahan pertimbangan bagi pihak-pihak yang berkepentingan dalam menentukan strategi pemasaran di masa mendatang.
References
Agussalim, M., Ayu Rezkiana Putri, M., & Ali, H. (2016). Analysis work discipline and work spirit toward performance of employees (case study tax office Pratama two Padang). International Journal of Economic Research.
Ali, H. (2019). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Anwar, I., & Satrio, B. (2015). (2015). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu dan Riset Manajemen (JIRM), 4(12).
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Deitiana, T. (2011). (2011). Pengaruh rasio keuangan, pertumbuhan penjualan dan dividen terhadap harga saham. Jurnal bisnis dan akuntansi, 13(1), 57-66.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dimyati, M. (2004). P. konsumen. (2004). Perilaku konsumen.
Djoko Setyo Widodo, P. Eddy Sanusi Silitonga, & H. A. (2017). Organizational Performance?: Analysis of Transformational Leadership Style and Organizational Learning. Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss.2017.2.3.9
Elmi, F., Setyadi, A., Regiana, L., & Ali, H. (2016). Effect of leadership style, organizational culture and emotional intelligence to learning organization: On the Human Resources Development Agency of Law and Human Rights, Ministry of Law and Human Rights. International Journal of Economic Research.
Ernawati, D. (2019). (2019). Pengaruh kualitas produk, inovasi produk dan promosi terhadap keputusan pembelian produk Hi Jack sandals Bandung. JWM (Jurnal Wawasan Manajemen), 7(1), 17-32.
Ferinia, R., Tanjung, R., Purba, B., Lestari, N., Mastuti, R., Utami, N. R., ... & Dewi, I. K. (2021). (2021). Perilaku Konsumen Kepariwisataan. Yayasan Kita Menulis.
Fure, H. (2013). (2013). Lokasi, keberagaman produk, harga, dan kualitas pelayanan pengaruhnya terhadap minat beli pada pasar tradisional Bersehati Calaca. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Ghanimata, F., & Kamal, M. (2012). (2012). Analisis pengaruh harga, kualitas produk, dan lokasi terhadap keputusan pembelian (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang) (Doctoral dissertation, Fakultas Ekonomika dan Bisnis).
Gofur, A. (2019). (2019). ). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37-44.
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Handoko, T. H., & Swasta, B. (2008). (2018). Perilaku Konsumen. Yogyakarta: BPFE.
Hartini, S. (2012). (2012). Peran inovasi: pengembangan kualitas produk dan kinerja bisnis. Jurnal manajemen dan kewirausahaan, 14(1), 83-90.
Haryanto, R. A. (2013). (2013). Strategi promosi, kualitas produk, kualitas layanan terhadap kepuasan pelanggan pada restoran McDonald’s manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(4).
Hermawan, H. (2015). (2015). Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan, Kepuasan Dan Loyalitas Konsumen Dalam Pembelian Roti Ceria Di Jember. Jurnal Manajemen dan Bisnis Indonesia, 1(2).
Heryanto, I. (2015). (2015). ). Analisis pengaruh produk, harga, distribusi, dan promosi terhadap keputusan pembelian serta implikasinya pada kepuasan pelanggan. Jurnal Ekonomi, Bisnis & Entrepreneurship, 9(2).
Hidayat, R. (2009). (2009). Pengaruh kualitas layanan, kualitas produk dan nilai nasabah terhadap kepuasan dan loyalitas nasabah Bank Mandiri. Jurnal Manajemen dan kewirausahaan, 11(1), 59-72.
Ibrahim, M., & Thawil, S. M. (2019). (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175-182.
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Indrasari, M. (2019). (2019). PEMASARAN DAN KEPUASAN PELANGGAN: pemasaran dan kepuasan pelanggan. Unitomo Press.
Irawati, N., & Welsa, H. (2017). (2017). Pengaruh Desain dan Kualitas Produk terhadap Kepuasan Konsumen melalui Kepuasan Pembelian Laptop Asus. Manajemen Dewantara, 1(1), 9-20.
Kodu, S. (2013). (2013). Harga, kualitas produk dan kualitas pelayanan pengaruhnya terhadap keputusan pembelian mobil Toyota avanza. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Lathiifa, S., & Ali, H. (2013). Faktor-Faktor yang Mempengaruhi Diferensisasi Produk & Perilaku Konsumen: Produk, Harga, Promosi, Distribusi. Magister Management UMB, 1(1), 1–18.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
Limakrisna, N., Noor, Z. Z., & Ali, H. (2016). Model of employee performance: The empirical study at civil servants in government of west java province. International Journal of Economic Research.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mowen, J. C., & Minor, M. (2002). (2002). Perilaku konsumen. Jakarta: Erlangga, 90.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Octavia, A., Sriayudha, Y., & Ali, H. (2020). Innovation capability and supply chain management: Empirical study of Indonesian traditional herbal medicine products. International Journal of Supply Chain Management.
Pardede, R., & Haryadi, T. Y. (2017). (2017). Pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian konsumen yang dimediasi kepuasan konsumen. Journal of Business & Applied Management, 10(1).
Permana, M. V. (2013). (2013). Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan. JDM (Jurnal Dinamika Manajemen), 4(2).
Pramono, C. (2018). (2018). Analisis faktor-faktor harga obligasi perusahaan keuangan di bursa efek Indonesia. Jurnal Akuntansi Bisnis dan Publik, 8(1), 62-78.
Prasetio, A. (2012). (2012). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Management Analysis Journal, 1(1).
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Purbasari, D. M., & Purnamasari, D. L. (2018). (2018). Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap pembelian ulang. Jurnal Inspirasi Bisnis dan Manajemen, 2(1), 43-54.
Putri, C. C., & Udayana, I. B. N. (2017). (2017). Pengaruh Desain dan Kualitas Produk terhadap Kepuasan Konsumen melalui Kepuasan Pembelian Laptop Asus. Manajemen Dewantara, 1(1), 110-122.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Saidani, B., & Arifin, S. (2012). (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 3(1), 1-22.
Satria, A. A. (2017). (2017). Pengaruh harga, promosi, dan kualitas produk terhadap minat beli konsumen pada perusahaan A-36. Jurnal Manajemen dan Start-Up Bisnis, 2(1), 45-53.
Setiadi, P. (2014). (2014). Perhitungan Harga Pokok Produksi dalam Penentuan Harga Jual pada CV. Minahasa Mantap Perkasa. Jurnal Berkala Ilmiah Efisiensi, 14(2).
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Slat, A. H. (2013). (2013). Analisis harga pokok produk dengan metode full costing dan penentuan harga jual. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Wariki, G. M., Mananeke, L., & Tawas, H. (2015). (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2).
Weenas, J. R. (2013). (2013). Kualitas produk, harga, promosi dan kualitas pelayanan pengaruhnya terhadap keputusan pembelian Spring Bed Comforta. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(4).
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020a). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020b). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change.
Yunita, D., & Ali, H. (2017). Model Of Purchasing Decision ( Renting ) Of Generator Set?: Analysis Of Product Quality , Price An Service At Pt . Hartekprima Listrindo. Economics, Business And Management. Https://Doi.Org/10.21276/Sjebm.2017.4.11.12
Ali, H. (2019). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Anwar, I., & Satrio, B. (2015). (2015). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu dan Riset Manajemen (JIRM), 4(12).
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Deitiana, T. (2011). (2011). Pengaruh rasio keuangan, pertumbuhan penjualan dan dividen terhadap harga saham. Jurnal bisnis dan akuntansi, 13(1), 57-66.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dimyati, M. (2004). P. konsumen. (2004). Perilaku konsumen.
Djoko Setyo Widodo, P. Eddy Sanusi Silitonga, & H. A. (2017). Organizational Performance?: Analysis of Transformational Leadership Style and Organizational Learning. Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss.2017.2.3.9
Elmi, F., Setyadi, A., Regiana, L., & Ali, H. (2016). Effect of leadership style, organizational culture and emotional intelligence to learning organization: On the Human Resources Development Agency of Law and Human Rights, Ministry of Law and Human Rights. International Journal of Economic Research.
Ernawati, D. (2019). (2019). Pengaruh kualitas produk, inovasi produk dan promosi terhadap keputusan pembelian produk Hi Jack sandals Bandung. JWM (Jurnal Wawasan Manajemen), 7(1), 17-32.
Ferinia, R., Tanjung, R., Purba, B., Lestari, N., Mastuti, R., Utami, N. R., ... & Dewi, I. K. (2021). (2021). Perilaku Konsumen Kepariwisataan. Yayasan Kita Menulis.
Fure, H. (2013). (2013). Lokasi, keberagaman produk, harga, dan kualitas pelayanan pengaruhnya terhadap minat beli pada pasar tradisional Bersehati Calaca. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Ghanimata, F., & Kamal, M. (2012). (2012). Analisis pengaruh harga, kualitas produk, dan lokasi terhadap keputusan pembelian (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang) (Doctoral dissertation, Fakultas Ekonomika dan Bisnis).
Gofur, A. (2019). (2019). ). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37-44.
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Handoko, T. H., & Swasta, B. (2008). (2018). Perilaku Konsumen. Yogyakarta: BPFE.
Hartini, S. (2012). (2012). Peran inovasi: pengembangan kualitas produk dan kinerja bisnis. Jurnal manajemen dan kewirausahaan, 14(1), 83-90.
Haryanto, R. A. (2013). (2013). Strategi promosi, kualitas produk, kualitas layanan terhadap kepuasan pelanggan pada restoran McDonald’s manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(4).
Hermawan, H. (2015). (2015). Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan, Kepuasan Dan Loyalitas Konsumen Dalam Pembelian Roti Ceria Di Jember. Jurnal Manajemen dan Bisnis Indonesia, 1(2).
Heryanto, I. (2015). (2015). ). Analisis pengaruh produk, harga, distribusi, dan promosi terhadap keputusan pembelian serta implikasinya pada kepuasan pelanggan. Jurnal Ekonomi, Bisnis & Entrepreneurship, 9(2).
Hidayat, R. (2009). (2009). Pengaruh kualitas layanan, kualitas produk dan nilai nasabah terhadap kepuasan dan loyalitas nasabah Bank Mandiri. Jurnal Manajemen dan kewirausahaan, 11(1), 59-72.
Ibrahim, M., & Thawil, S. M. (2019). (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175-182.
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Indrasari, M. (2019). (2019). PEMASARAN DAN KEPUASAN PELANGGAN: pemasaran dan kepuasan pelanggan. Unitomo Press.
Irawati, N., & Welsa, H. (2017). (2017). Pengaruh Desain dan Kualitas Produk terhadap Kepuasan Konsumen melalui Kepuasan Pembelian Laptop Asus. Manajemen Dewantara, 1(1), 9-20.
Kodu, S. (2013). (2013). Harga, kualitas produk dan kualitas pelayanan pengaruhnya terhadap keputusan pembelian mobil Toyota avanza. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Lathiifa, S., & Ali, H. (2013). Faktor-Faktor yang Mempengaruhi Diferensisasi Produk & Perilaku Konsumen: Produk, Harga, Promosi, Distribusi. Magister Management UMB, 1(1), 1–18.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
Limakrisna, N., Noor, Z. Z., & Ali, H. (2016). Model of employee performance: The empirical study at civil servants in government of west java province. International Journal of Economic Research.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mowen, J. C., & Minor, M. (2002). (2002). Perilaku konsumen. Jakarta: Erlangga, 90.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Octavia, A., Sriayudha, Y., & Ali, H. (2020). Innovation capability and supply chain management: Empirical study of Indonesian traditional herbal medicine products. International Journal of Supply Chain Management.
Pardede, R., & Haryadi, T. Y. (2017). (2017). Pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian konsumen yang dimediasi kepuasan konsumen. Journal of Business & Applied Management, 10(1).
Permana, M. V. (2013). (2013). Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan. JDM (Jurnal Dinamika Manajemen), 4(2).
Pramono, C. (2018). (2018). Analisis faktor-faktor harga obligasi perusahaan keuangan di bursa efek Indonesia. Jurnal Akuntansi Bisnis dan Publik, 8(1), 62-78.
Prasetio, A. (2012). (2012). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Management Analysis Journal, 1(1).
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Purbasari, D. M., & Purnamasari, D. L. (2018). (2018). Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap pembelian ulang. Jurnal Inspirasi Bisnis dan Manajemen, 2(1), 43-54.
Putri, C. C., & Udayana, I. B. N. (2017). (2017). Pengaruh Desain dan Kualitas Produk terhadap Kepuasan Konsumen melalui Kepuasan Pembelian Laptop Asus. Manajemen Dewantara, 1(1), 110-122.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Saidani, B., & Arifin, S. (2012). (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 3(1), 1-22.
Satria, A. A. (2017). (2017). Pengaruh harga, promosi, dan kualitas produk terhadap minat beli konsumen pada perusahaan A-36. Jurnal Manajemen dan Start-Up Bisnis, 2(1), 45-53.
Setiadi, P. (2014). (2014). Perhitungan Harga Pokok Produksi dalam Penentuan Harga Jual pada CV. Minahasa Mantap Perkasa. Jurnal Berkala Ilmiah Efisiensi, 14(2).
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Slat, A. H. (2013). (2013). Analisis harga pokok produk dengan metode full costing dan penentuan harga jual. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3).
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Wariki, G. M., Mananeke, L., & Tawas, H. (2015). (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2).
Weenas, J. R. (2013). (2013). Kualitas produk, harga, promosi dan kualitas pelayanan pengaruhnya terhadap keputusan pembelian Spring Bed Comforta. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(4).
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020a). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020b). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change.
Yunita, D., & Ali, H. (2017). Model Of Purchasing Decision ( Renting ) Of Generator Set?: Analysis Of Product Quality , Price An Service At Pt . Hartekprima Listrindo. Economics, Business And Management. Https://Doi.Org/10.21276/Sjebm.2017.4.11.12
Downloads
Published
2022-07-18
How to Cite
Nur Fikri, S., Dwi Novianti, S. ., & Luna Rahelia, S. . (2022). Literature review faktor-faktor yang mempengaruhi perilaku konsumen: harga, kualitas produk dan kepuasan pembeli. Jurnal Ilmu Multidisplin, 1(1), 163–173. https://doi.org/10.38035/jim.v1i1.25
Issue
Section
Articles
License
You are free to:
- Share— copy and redistribute the material in any medium or format
- Adapt— remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution— You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions— You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rightsmay limit how you use the material.
