Pengaruh Persepsi Risiko, Overconfidence, dan Loss Aversion terhadap Pengambilan Keputusan Investasi Saham (Studi Kasus Generasi Milenial Wilayah Jakarta Barat)
DOI:
https://doi.org/10.38035/jpmpt.v1i3.309Keywords:
Risk Perception, Overconfidence, Loss Aversion, Investment Decision MakingAbstract
This study analyzes the influence of risk perception, overconfidence and loss aversion on stock investment decision making among millennials in West Jakarta. Increased interest in investing leads to increased interest in buying company shares or stock mutual funds so researchers are interested in examining what influences their investment decisions. This study uses quantitative research methods, by collecting data through questionnaires distributed to millennials in the region. The dependent variable in this study is investment decision making, with the independent variables being risk perception, overconfidence, and loss aversion. Risk perception and overconfidence significantly influence stock investment, while loss aversion has no significant effect. These findings suggest that millennials are increasingly interested in investing due to the ease and convenience of buying and selling stocks.
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